So much surfing and many oceans to choose from.
To be exact: Americans spend an average of 5.4 hours each day on their phones, checking them an average of 63 times each day (probably without even realizing it) and 6.5 hours each day being online in general. People now spend over 5 hours a day on their smartphone. Yes. Especially Gen Z. Gen-Z currently is the buzz generation for the focus of brands because of their increased purchase patterns. Gen Z is the next generation of buyers. They are willing to try brands, they are willing to switch quickly, and they are all about creating engagement and sharing. If a brand is not honest – they move on fast. Brands that are relatable and live up to their word – are the ones making headway and will make headway.
Photo credit: abillion | Unsplash
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