Since consumers want experiences – a big marketing trend is ‘experiential marketing’ and digitization of stores. They have gone up in recent years but it’s more important than ever now. Create a better, more engaging brand experience. Passive brand messaging is so yesterday. Brands must now have clients actively engage with the brand for a more memorable experience. 85% of luxury consumers say they will buy from a brand that takes part in experiential marketing ‘events.’ Mix physical and digital experiences in what has been known as called ‘pygital retail.’
Still trending for marketing and PR as I have been teaching in my seminars for years now is the “personalization” – everything from engraving and monogramming. Market to specific groups. Personalization.
