Since consumers want experiences – a big marketing trend in 2024 is ‘experiential marketing’ and digitization of stores. They have gone up in recent years but in 2024 it’s going to be more important than ever. Create a better, more engaging brand experience. Passive brand messaging is so yesterday. Brands must now have clients actively engage with the brand for a more memorable experience. 85% of luxury consumers say they will buy from a brand that takes part in experiential marketing ‘events.’ Mix physical and digital experiences in what has been known as called ‘pygital retail.’
Still trending for marketing and PR in 2024 as I have been teaching in my seminars for years now is the “personalization” – everything from engraving and monogramming. Market to specific groups. Personalization.
