Luxury now focusing on how to differentiate.
Luxury focus: With the economy and pressures today, luxury leaders are focusing on growth even though they are doing well and have weathered through all we have been through. Revenue in the luxury goods market was more than $312 billion in 2022. That is now expected to grow as the luxury market continues to look strong. Luxury brands are now finding how to differentiate themselves in authentic ways. how do you do that? 1. Engage with your existing audience 2. Reach new audiences 3. Establish authority 4. Increase ROI. 5. Boost visibility.
photos credit: Heidi Fin | Unsplash
Ann Shatilla is a voting member for Critics’ Choice Movie Awards