Westfield Century City has undergone a 1 billion dollar (USD) renovation and the new focus on on Hollywood. It has a new studio services offering; providing a suite of services to the city’s film, television and music industries to fulfill their wardrobe, styling and shopping needs.
While many companies in the fashion and retail sectors focus just on celebrity styling, Westfield will establish a broader offering for the film and television industry that will capitalize on the huge volume of fashion buying that exists across all facets of the industry in Los Angeles – from purchasing wardrobes for TV and film to photoshoots for consumer and trade advertising campaigns.
To meet this need, Westfield Century City has become a dedicated “home base” for stylists and costume designers, partnering with the property’s retailers and their shopping services to provide required merchandise. At the same time, Westfield is offering these huge clients when it comes to sales, a variety of services including assistance with space onsite to coordinate buying, VIP or green rooms for fittings, personal shopping services, tailoring, shipping and other logistics services. The team can even make dinner reservations if needed or coordinate cars for transport to and from the center.
“We are tremendously excited to set a new standard in the services offered to the entertainment industry,” said Heather Vandenberghe, Westfield’s Chief Marketing Officer in the United States. “Westfield continues to position itself as the definitive ‘go to’ for the city’s entertainment and fashion clientele, while also driving business for our retailers and creating broader opportunities for the brands that make their home at Century City.”
To bring these concierge-level services directly to industry costume designers and wardrobe departments, Westfield formed a new partnership with the CDGA (Costume Designers Guild Awards), which honors and supports the Costume Designers Guild (CDG) Westfield is working with the CDGA to promote Century City’s Studio Services to CDG members as well as offer a variety of special services, programs and events. CDG members will have access to the center’s special Studio Services phone line and staff dedicated to servicing their needs at the center.
Westfield also partnered with the costume design community to celebrate the 20th anniversary of the CDGA on February 20, 2018.
“The CDGA is thrilled to partner with Westfield on their Studio Services,” said Sarah Cowperthwaite, Executive Producer of the CDGA and President of JumpLine Group. “The opportunity to shape their offering to insure that it serves costume designers’ distinct needs, as well as the broader design needs of the industry, is an incredible opportunity.”
Steeped in Hollywood history, Westfield Century City was once the home of the studio backlots for Fox Films and 20th Century-Fox, where iconic stars like Shirley Temple and Marilyn Monroe once worked and classics such as The Grapes of Wrath and a Miracle on 34th Street were filmed.
The center now offers a range of top fashion retailers and restaurants – many unique to Los Angeles and Southern California. The center also has flagship outposts for Nordstrom, Bloomingdales and Macy’s.
ABOUT WESTFIELD CENTURY CITY
The $1 billion modernization and beautification of Westfield Century City will create an open-air Southern California escape like no other. Opening in Fall 2017, this will be a more than 1.3 million sf destination encompassing over 200 shops and restaurants, including a new three-level Nordstrom featuring its latest design concepts, completely remodeled three-level Bloomingdale’s, modern new two-level Macy’s, luxurious Equinox fitness club and spa, as well as the West Coast’s first Eataly. For more information, please visit www.westfield.com/centurycity.
ABOUT THE COSTUME DESIGNERS GUILD
The Costume Designers Guild, IATSE local 892, is a proud member of the international alliance of theatrical stage employees. In addition to our union services, we promote the artistry, technical expertise, and creative vision of our members who design authentic fictional characters with accuracy and integrity. The Guild’s membership includes more than 900 Costume Designers and Illustrators working in motion pictures, television, commercials, music videos, and new media programs throughout the world.