ETERNALS – BOX OFFICE BOOM IN PANDEMIC MOVIE-GOING ERA

Disney’s ETERNALS from Marvel Studios brought in $71M even though it had some of the worst reviews (which Disney never has.) after opening in 4.090 theaters. Worldwide it made $161.7 million after a $90.7 million dollar weekend. Obviously, Marvel's  core fan base will not stop and even with bad reviews. Disney owns Marvel Studios. This is the fourth-best domestic debut for a movie in these pandemic times just behind Marvel's 'Shang-Chi and the Legend of the Ten Rings' which made $75.3 million over the Labor Day weekend.

Directed by Oscar winner Chole Zhao of Nomadland, Eternals is the 26th installment in the Marvel Cinematic Universe and stars a large ensemble cast that introduces a new group of Marvel heroes.  The star-filled lineup includes Crazy Rich Asians Gemma Chan, Richard Madden, Kumail Nanjiani, Salma Hayek and Angelina Jolie. They play aliens who have been living on Earth in secret for thousands of years. 

In the U.S, 46% say they went to see Eternals this weekend because they love the franchise, 44% said they went because they like this type of the type of movie, 32% said the storyline was what they wanted to see 28% wanted to see the cast. Over the opening weekend in North America; 61% males, 39% females, 55% between 18-34 and 53% under 25. 

Eternals is notable for something that was a first. It is the first open caption film created for the deaf and hearing impaired. The film starts hearing impaired actress Lauren Ridloff who plays Makkari and there is a gay male relationship in the movie.

Eternals is expected to continue to do well because there isn’t much to go up against it until Disney releases its Encanto for Thanksgiving.  Also coming is Sony’s Ghostbusters: Afterlife.  

Coming in at number two at the box-office this weekend: Dune, which made $83.9 million while No Time to Die was third making $143 million in its week 5.

No Comments Yet.

Leave a comment