HOLLYWOOD STARS HOME:
BRAD AND ANGELINA

Now moving to Italy and details on the Brad and Angelina’s new mansion.

The famous Hollywood couple have reportedly purchased a new $40 million luxury villa in the hills of Valpolicella, Italy.

It's surrounded by a park and includes two swimming pools with waterfalls and Jacuzzi tubs, a cinema room and a gym.

They wanted something exclusive and in record time to spend the summer vacation in Italy.

The couple and their six children spent several months living in Italy this year while Angelina filmed scenes for her new movie The Tourist in Venice. 

They also own homes in New Orleans, Louisiana and in LA.

ENTOURAGE:
CONNOLLY AND DILLON BUY RESTAURANT


Entourage stars Kevin Connolly and Kevin Dillon are getting into the food business.

They've bought a restaurant and are new owners of the very popular restaurant Siro's in Saratoga Springs, next door to the New York state Saratoga racetrack.

They bought it from a group which had owned it since the early 1980s. The sale price has not been disclosed.

DIET TREND:
CELEBRITIES DETOX

Now turning to a hot trend that’s having the stars looking and feeling fabulous: detoxing.

Ashton Kutcher and Demi Moore just did the Master Cleanse, a popular 10 day detox, which consists of maple syrup, lemon juice, water and cayenne pepper. Nine hours into the cleanse, Kutcher posted on his Twitter, "I want a steak, a beer, and a blow-pop. Hmmm this is gonna be rough."

Anne Hathaway does the LemonAid 48-Hour Detox Diet. Prior to the 2009 Golden Globes, she drank this four times a day for 48 hours.

Gwyneth Paltrow eats smoothies and salads for weeks at a time.

Last summer Leona Lewis did a month-long diet consisting of only vegetables and water.

‘Transformers’ star Megan Fox turns to apple cider vinegar and water, to cleanse her system.

Fergie maintains a regular, healthy diet and only allows herself one bite of dessert.

Jessica Biel who has been voted the world’s sexiest woman still relies on good old exercise to keep healthy.
She describes her workouts as: “Lots of weight training, lots of cardio, lots of running, lean down gain more muscle, lose body fat. I would workout for an hour and a half, doing 45 minutes of cardio and a full hour of weight lifting, then I would go to an hour of martial arts, then an hour of archery, and then I would fall asleep.”

LIFE LESSONS:
WILL SMITH

Now turning to wise words of trendsetting actor Will Smith and a philosophy as to what makes someone successful in Hollywood. This multi-talented actor definitely has the success and the accomplishments to back up his words. He says: “The separation of talent and skill is one of the greatest misunderstood (concepts) for people who are trying to excel, who have dreams, who want to do things. Talent you have naturally. Skill is only developed by hours and hours and hours of beating on your craft.  For me, I feel like I have a relationship with the audience. They agree they are going to go in droves and I agree that every time they go, I’m going to be better than the last time.”

WORDS OF WISDOM:
GOLDIE HAWN, SUSAN SARANDON, HENRY WINKLER

So how do stars stay grounded in Hollywood? For stars like Goldie Hawn it’s pretty clear.  She meditates, does a lot of studying and has very strong discipline. She says it’s important to stay grounded not only in the entertainment industry but in life in general, because life is basically what we make of it.

Susan Sarandon says the most important lessons for her are: don’t take anything for granted, be courageous, stay curious and don’t play it safe.

Henry Winkler, considered a mentor in Hollywood, advises: “This is my whole advice: tenacity. Believe in yourself, believe in your idea and be tenacious because eventually you will win. If you will it, it is not a dream.” How he stays grounded? “I think a lot about who I am in the universe and that I must somehow matter.” He adds, that he must make sure of this before he’s dead.

NEW KING OF HOLLYWOOD:
CRUISE VS. DICAPRIO

Who is king of Hollywood today? Tom Cruise was the world's biggest movie star but he has now lost his crown to Leonardo DiCaprio.

With two mega hits behind him in Shutter Island and Inception, DiCaprio can expect $28 million per movie. On Tom Cruise’s end, word is he will be paid SAG minimum wages to act in Mission Impossible 4.  OK, sure, Cruise will still have a back-end deal that secures him a chunk of profits once Paramount recoups its investment, but still, Tom Cruise is working for scale! 

Apparently studios just don't trust his selling potential anymore, probably looking at his latest Knight and Day, as confirmation of his diminished bankability. Knight and Day was a flop pulling in just over $20 million on its opening weekend – a fraction of its $107 million budget. On the other had, Inception has made so far a worldwide total of $363 million and shows no sign of waning. Research is indicating that audiences are making repeat visits to untangle its mysteries.

In a recent Rolling Stone interview, DiCaprio admitted that he hadn't acted in nine months since completing the film because he simply hadn't found the right project.  He is scheduled to play J. Edgar Hoover in the forthcoming biopic directed by Clint Eastwood.

DONALD TRUMP: ONLINE GAMBLING


Unlike casino mogul Steve Wynn, Donald Trump is supporting new legislation that would legalize online gambling, saying the Big Apple and other cities need the tax dollars.

He says: "Why lose all those billions of revenue? Online gaming is taking over, so we might as well have it work to the public's advantage." 

When it comes to business advice for us, he says people should be sharp, be smart, be alert, should not quit and not give up. He adds the big failures have been those people who give up.

Trump says he’s more hard working than people make him out to be. People think he leads a wonderful life of supermodels and high finance which only takes a few minutes a day. The truth is he works very hard, enjoys what he does, and doesn’t take a lot of vacations.

PLAYBOY ENTERPRISES: HUGH HEFTNER BUY BACK


Nothing like buying your company back.

Hugh Hefner's Playboy Enterprises have been downsizing and laying off employees. The problem has been falling revenue and fewer readers. 84-year-old Hugh Hefner has instead proposed to pay $5.50 US per share for those he doesn't already own. It would be a deal with a private equity firm called Rizvi Traverse Management. The move would take Playboy private. Hefner's proposal still has to be approved by company board members before he can move forward with a purchase.

Hefner says that sexual behavior in America has changed dramatically since he first started Playboy Magazine. When he first published the magazine and while he was growing up, having a baby out of wedlock was a scandal that drove some to suicide, abortion was illegal and oral sex was a major felony even inside of a marriage. He says that Playboy played a major part in changing all those laws.

Hefner does not agree with the statement that the Playboy lifestyle has fallen out of favor because of the recession. He says that people aren't spending as much, but that the spending has nothing to do with the lifestyle itself. Hefner describes: "The Playboy philosophy makes a case for life as a celebration, a suggestion that there is more to life than just a veil of tears, that life should be lived with a little style…It has to do with attitude on life." He goes on to say, ironically enough, that he was raised in a very puritan, repressive home where there was not a lot of hugging and kissing going on.

On accusation that his industry is damaging to women, Hefner says his magazine has never been anything remotely related to pornography. He says that pin-up pictures of nude and semi-nude ladies are not erotic and that it is all a matter of labeling.

Hefner considers himself an active humanist, but not an active feminist. He separated ways with the American Feminist Movement when they became anti sexual. He believes that embracing sexuality is part of what it means to be free. Women, historically, have paid the price for very irrational attitude towards sex. It is women who have been held in a place of bondage as second-class citizens. Hefner says all that is changing and that he is very much in favor of it.

When asked to justify the objectification of women for monetary gain Hefner said, "Women are sex objects. That doesn't mean they aren't human beings." He says that there is nothing wrong with celebrating women as sex objects because if they weren't, there wouldn't be a second generation. In fact he says to be a sex object and to be desired gives a woman a tremendous amount of power.

To many, Hugh Hefner might seem like a dirty old man. He doesn't see himself that way. He considers himself a very moral man – morality has always been important to him.

How often does Hugh Hefner have sex at the age of 82? He averages at three to four times a week, which is more than in the recent past now that he has several new girlfriends. He says that sex is better now than when he was in his 30's seeing as people are more liberated these days compared to back then.

Hefner doesn't grow tired of the Playboy lifestyle and has no regrets about not settling down. He has been married twice, and says that it's a lot easier to deal with several girlfriends than one wife. In fact, he says the only time he wasn't having a lot of sex was when he was married. Looking back he says his happiest times were in the early stages of romantic love. He believes "Young love, new love, keeps you young."

CELEBRITY FRAGRANCE: JENNIFER ANISTON


Nothing like buying your company back.

Hugh Hefner's Playboy Enterprises have been downsizing and laying off employees. The problem has been falling revenue and fewer readers. 84-year-old Hugh Hefner has instead proposed to pay $5.50 US per share for those he doesn't already own. It would be a deal with a private equity firm called Rizvi Traverse Management. The move would take Playboy private. Hefner's proposal still has to be approved by company board members before he can move forward with a purchase.

Hefner says that sexual behavior in America has changed dramatically since he first started Playboy Magazine. When he first published the magazine and while he was growing up, having a baby out of wedlock was a scandal that drove some to suicide, abortion was illegal and oral sex was a major felony even inside of a marriage. He says that Playboy played a major part in changing all those laws.

Hefner does not agree with the statement that the Playboy lifestyle has fallen out of favor because of the recession. He says that people aren't spending as much, but that the spending has nothing to do with the lifestyle itself. Hefner describes: "The Playboy philosophy makes a case for life as a celebration, a suggestion that there is more to life than just a veil of tears, that life should be lived with a little style…It has to do with attitude on life." He goes on to say, ironically enough, that he was raised in a very puritan, repressive home where there was not a lot of hugging and kissing going on.

On accusation that his industry is damaging to women, Hefner says his magazine has never been anything remotely related to pornography. He says that pin-up pictures of nude and semi-nude ladies are not erotic and that it is all a matter of labeling.

Hefner considers himself an active humanist, but not an active feminist. He separated ways with the American Feminist Movement when they became anti sexual. He believes that embracing sexuality is part of what it means to be free. Women, historically, have paid the price for very irrational attitude towards sex. It is women who have been held in a place of bondage as second-class citizens. Hefner says all that is changing and that he is very much in favor of it.

When asked to justify the objectification of women for monetary gain Hefner said, "Women are sex objects. That doesn't mean they aren't human beings." He says that there is nothing wrong with celebrating women as sex objects because if they weren't, there wouldn't be a second generation. In fact he says to be a sex object and to be desired gives a woman a tremendous amount of power.

To many, Hugh Hefner might seem like a dirty old man. He doesn't see himself that way. He considers himself a very moral man – morality has always been important to him.

How often does Hugh Hefner have sex at the age of 82? He averages at three to four times a week, which is more than in the recent past now that he has several new girlfriends. He says that sex is better now than when he was in his 30's seeing as people are more liberated these days compared to back then.

Hefner doesn't grow tired of the Playboy lifestyle and has no regrets about not settling down. He has been married twice, and says that it's a lot easier to deal with several girlfriends than one wife. In fact, he says the only time he wasn't having a lot of sex was when he was married. Looking back he says his happiest times were in the early stages of romantic love. He believes "Young love, new love, keeps you young."

CIRQUE DU SOLEIL: MICHAEL JACKSON SHOW


As you've heard, Cirque du Soleil will be joining forces with Michael Jackson's estate. The magic of Cirque du Soleil and the genius of the King of Pop will be combined in the creation, development, and production of Michael Jackson projects based on the music and songs of Michael Jackson by Cirque. The first show will be an arena touring show expected to start in late fall 2011.

The second, expected to begin in 2012, will be a permanent production established in Las Vegas with more high-tech, special effects.

Looking back now, Michael's own announcement of his final tour in London one year ago, now sounds very poignant considering this will be Michael's final big tribute.

The Jackson family is very happy about the show and John Branca, co-executor of the estate says "Having attended Cirque du Soleil performances with Michael, I know he was a huge fan and we are excited to be partners, to give Michael's fans a truly unique way to hear, see and feel Michael's music." Cirque du Soleil and the Jackson estate will split development and production costs as well as the profits 50/50.

Meanwhile, Michael Jackson's estate has been making a lot of money In March 2010, Sony Music, announced a $250 million deal with the estate, which will result in up to 10 albums using his unreleased music.

'This Is It' the movie made $261 million worldwide.

CELEB ADVOCATE:
ROBERT REDFORD


Robert Redford has been weighing in on the U.S. oil spill crisis, condemning efforts by major energy companies to promote their environmental credentials and use their money to influence "their parrots in Congress." He follows a trend that continues in Hollywood and everywhere: using YouTube to get your voice heard. Redford says that the 'green' advertising campaigns by BP and Chevron, made him want to throw up and that we have to stop depending on oil and go green ourselves.

In a five-minute YouTube video, produced by the Natural Resources Defense Council (NRDC), Redford says the worst oil spill in U.S. history should serve as a lesson to move away from dependence on oil and pursue alternative energy like wind and solar power.

UNAUTHORIZED BIOGRAPHY: ANGELINA JOLIE


It could be anyone pictured on the cover of Andrew Morton's latest celebrity tell-all, 'Angelina: An Unauthorized Biography,' but you definitely see her trademark "Know Your Rights" tattoo across her upper back. This is a very controversial book.

The cover shows her photographed from behind – with only the back of her head and upper torso visible.

Published by St. Martin's Press , the book is due out August 3, 2010.

She may be doing good things these days but according to this book, she was one bad girl. Andrew Morton claims that she slept with her mother's live-in boyfriend when she was just 16-years-old.

It is said she was unable to come to terms with her mother, Marcheline Bertrand, after the unspeakable affair. Marcheline was very much in love with this man.

The two allegedly struggled for years to repair their damaged relationship.

"Her mother found out and ended her relationship with the man."

Morton goes on to say that when Angelina admitted the story to her brother James recently. Morton says even he turned on her and that she has hardly anyone left in life who likes or trusts her.

CELEB TALK:
SYLVESTER STALLONE


63-year-old Sylvester Stallone says retirement is nearing. He says he's on "borrowed time" and will soon no longer feel comfortable in front of the camera. He hopes to continue his career by mirroring Clint Eastwood's directing.

"I hear the ticking clock and it's as loud as the going on Big Ben" says Stallone. Stallone is in talks with mobster the late John Gotti's son Junior John Gotti to turn his memories about his strained relationship with his father into a big screen movie. They are close to signing a deal.

Gotti Sr., who was the ruthless head of the powerful Gambino crime family, was convicted in 1992 for his involvement in the murders of 13 people. He died behind bars in 2002. Junior, was released from prison in 2005 after serving time for racketeering.

MOVIE NEWS:
JENNIFER ANISTON TURNS TO DIRECTING

Jennifer Aniston's career is taking a new turn: directing.

She will be directing her first feature film. She has announced plans to make her feature debut, following her co-direction of 2006 short film 'Room 10,' but not much more is known at this point.

Aniston says, "I have a project in development I'm going to direct. After you get enough movies under your belt you sit back and go: It's getting to a time where creatively I want to turn in a different direction."

CELEB TALK:
GEORGE CLOONEY

I've got to tell you, George Clooney is the real deal. I love him on screen and off. (His publicist Stan Rosenfield is also a great guy) He's just joined the Council on Foreign Relations - the nonprofit membership organization dedicated to improving the understanding of U.S. foreign policy and international affairs.

He was granted life membership in the prestigious think tank after Charlie Rose nominated him. He's been given a lifetime membership because of his work with Darfur and the importance of non-traditional voices in foreign policy.

Michael Douglas and Warren Beatty are also life members.

CELEB CHARITY WORK:
WORLD WATER CRISIS


Two music celebrities are joining forces for a global cause. Multi-Grammy winning performers Melissa Etheridge and Matchbox 20's Rob Thomas are hoping to help the world's water crisis. They're taking part in the "Dow Live Earth Run for Water". This is the largest global water initiative in history. They will perform separately at the Los Angeles and Atlanta events on April 18. The events will take place in nearly 100 cities across 50 countries around the world to raise awareness and funds. Melissa says she hopes her music at this event can get people to support the cause because music is something that all of us understand. Melissa is a long-time environmental advocate and believes that it's our duty as a society and as individuals to preserve the planet and its resources. She's currently working on her 10th studio album and will be recording it this July here in Malibu. The funds raised from the events will benefit Global Water Challenge, a coalition of non-profit organizations working to bring clean, safe drinking water to millions of people worldwide. Rob Thomas hopes that he too can make a difference with his music by joining forces with this world event. He will be singing his great new song called Cradle song.

PAWNBOKER TO THE STARS: YOSSI DINA

There is a big trend these days when it comes to the rich and famous: A Pawnbroker to the Stars! Yossi Dina is running a thriving business in these tough economic times. He can give someone a million dollar loan just like that. and Beverly Hills residents have been hawking their gems and artwork like never before. Yossi gets everything in his Beverly Hills elegant pawnshop. High-end artwork, fines jewels, watches, heirlooms, paintings, sculptures even golden globes and super bowl rings. The secret of his success is his ability to come up with the needed funds at lightning speed, his eye for art, and his ability to keep the names of the parties involved discrete. Yossi's customers know they can get the money they need quickly with a one-page agreement, faster than going through a bank.

Yossi Dina is located on Beverly Drive in Beverly Hills. He deals with people all over the world.

If you have something big to sell or pawn, it's
www.thedinacollection.com or (310) 888-1818.

Style at Home:
The Well-Dressed Home

Hot off the press! Annette Tatum's gorgeous new decorating book, The Well Dressed Home, is a treasure trove of lush, fashion-inspired interiors. An LA-based interior designer (Marcia Cross and Minnie Driver love her Santa Monica store!) and fashion aficionado, Tatum's credo is “inspiration is everywhere… even where you might least expect it." The book is filled to the brim with genius ways to go from runway to room, making personal style about both what you wear and how you live.

BUSINESS BRAINS:
IVANKA TRUMP


Multi-talented Ivanka Trump is a very busy woman. She recently wrote a book called "The Trump Card: Play to Win in Work and Life”. The book discusses strategies for young women to achieve success in any field. She will also appear on the new season of Celebrity Apprentice. She also designs her own line of jewelry, Ivanka Trump Collection. The line features beautifully cut diamonds (that only Trumps can afford) Lastly, let's not forget that she has that little old day job as VP of Acquisitions for the Trump Organization.

NEWEST CELEB DESIGNERS: KARDASHIAN GIRLS FOR BEBE


The Kardashian sisters are known for their always on-trend, high fashion style, and now, you can dress just like them without the star budget! Kim, Khloe and Kourtney are teaming up with Bebe to design a clothing line for spring. I LOVE BEBE AND ESPECIALLY BEBE SHOES! Bebe used to be my spnsor for my tv show in La called "Shatilla's Hollywood" and the clothes were so much to shop for every week. I would get 10 outfits for a week then returned them at the end of each week. Amazing how you don't want to shop when you get to just wear the stuff once. I loved it! Kim took to her official website to announce the good news, writing “Kourtney, Khloe and I are designing for Bebe! This is honestly a dream come true! We have always loved fashion and have wanted to design for such a long time and now we finally are!” The Kardashian girls are long-time fans of the brand. Kim even counts Bebe denim as her favorite! No word on the exact launch date.

PERFUME:
THE CELEBRITY BUSINESS FOR 2010

Now turning to fragrances and celebrities venturing out:

- In Bloom Perfume by Reese Witherspoon, created for hers, is a green/floral scent. The perfume features peach, tealeaves and greenery in top notes. It includes magnolia, gardenia and jasmine, while base notes add cashmere, flowers and amber crystals. She is Avon's global ambassador working toward combating violence against women.

- Bon Jovi and Kenneth Cole partnered up to create RSVP fragrance.

- Following in the tradition of Jennifer Lopez's hugely successful fragrance empire (think Glow by J.Lo, Deseo, and Live), she also now has launching My Glow, a musky lavender scent inspired by her relationship with her children and we got this exclusive behind-the-scenes photo from the ad campaign! Love the ultra-feminine bottle? The shape is inspired by soaps from Lopez's own nursery, and the cherub cap is dual-sided to represent each of her twins: one side a baby boy, like her son Max, and the other a girl, like her daughter Emme. Be sure to check out the box the fragrance comes in—the entire design mimics J. Lo's baby shower invitations! My Glow (50 mL, $49.50) is available at department stores nationwide.

- Three exciting fragrances also come from Demi Moore's All You've Ever Wanted, a magnolia and cedar scent, launched November 1st, 2009, Sarah Jessica Parker's SJP NYC, a fruity, flowery blend that comes out in February, and Fergie's in partnership with Avon, which is slated for next year. The Ghost star Demi Moore is the current face of All You've Ever Wanted, the fragrance by the cosmetics label Helena Rubinstein - and she reveals the partnership has brought about "very deep and serious conversation" about creating her own line. She's hoping she can soon settle a contract with beauty bosses. She tells Women's Wear Daily, "I feel like I have a greater creative opportunity in working with something where we could really form a true partnership and be really mutually beneficial.”

- The Kardashian Sisters have partnered up with For Every Body, an eco friendly brand of soy candles, and launched their own collection of scented candles called DASH. The line will also include gel sprays.

- Madonna will be launching four new scents this year. The first two will be called Musical, and Sensual.

- In April, look for Eva, a scent by Eva Longoria. This will not be part of the Desperate Housewives franchise like the scent ‘Forbidden Fruit'.

HEIDI KLUM:
NEW FASHION LINE

Heidi Klum is launching her own line and it starts with shoes and then moves to active wear, dresses and swimwear. She'll be creating the collection in tandem with Montrealers Rick and Brian Cytrynbaum, co-founders of Modern Vintage and Majestic Mills. She has been sketching her own designs. The to-be-named shoe range will include 48 styles ranging from stilettos to tall boots and will also include a line of maternity clothes. They will be in stores as of February 2010. Meantime, Heidi has also designed a makeup collection for Victoria's Secret. Inspired by Heidi's love for Indian culture and beauty, the collection includes an eye shadow palette, extra length mascara, lipstick in exotic spice, and passion fruit lip-gloss. All of these items will retail for under $20 US and will be available in Victoria's Secret stores.

Janet Jackson:
Two Disc Greatest Hits

Janet Jackson's latest song "Make Me" from her two disc greatest hits CD released in November 2009 is definitely worth picking up. 16 tracks are on the first CD, and 18 on the second, including smash hits from her previous releases. In addition, Janet's duet track with her brother Michael Jackson, "Scream", also appears on the list. The new compilation is titled "Number Ones" with Nelly, Q-Tip and Joni Mitchell. This year will also bring another film starring Janet as she joins Tyler Perry in his sequel, “Why Did I Get Married Too”, followed by a new album slated to release during the first quarter of 2010, available on Janet's site.

IN THE BEAUTY BUSINESS:
IGLESIAS AND THE KARDASHIANS

Joining the ranks of famous fragrance faces like Justin Timberlake for Givenchy Play and Hayden Christensen for Lacoste Challenge is singer Enrique Iglesias. Iglesias is now the face of Azzaro Pour Homme. The fragrance has been a classic for decades. They have cast him as a seducer in the campaign. He says he truly loves the smell. The campaign was shot by photographer Steven Klein. Klein has been behind the lens of many celebrity shoots with stars such as Madonna and Brad Pitt. The cologne has been described as “the eternal charmer, a man who loves and respects women” which can easily describe the tall, handsome, Spanish singer.

Azzaro Pour Homme is available at select Macy's.

Meantime, family matriarch Kris Jenner and her Kardashian girls Khloe, Kim and Kourtney are launching their own skin care line. They hope to have it in stores this Spring. The launch will coincide with Kim's new fragrance, which will be available exclusively at Sephora stores in February. Beauty isn't the only market these business savvy girls will target. They recently signed a five-year contract to design for Bebe clothing.

Trendsetting:
Billionaires

You'll be glad to know...the richest people in the world have gotten poorer along with everyone.... just how much?

Well, this year, the world's billionaires have an average net worth of $3 billion, down 23% in 12 months. The world now has 793 billionaires, down from 1,125 a year ago. After slipping in recent years, the U.S. is regaining its dominance as the place for wealth.

Americans account for 44%. Bill Gates lost $18 billion but regained his title as the world's richest man. Warren Buffett, last year's No. 1, saw lost $25 billion as shares of Berkshire Hathaway fell nearly 50% in 12 months. Mexican Telecom model Carlos Slim Helú is #3 even after loosing $25 billion. By the way, William Henry "Bill " Gates III (born October 28, 1955) is a business magnate, philanthropist, author, and chairman of Microsoft, the software company he founded with Paul Allen. He is ranked consistently one of the world's wealthiest people and this is back on top. During his career at Microsoft, Gates held the positions of CEO and chief software architect, and remains the largest individual shareholder with more than 8 percent of the common stock. He has also authored or co-authored several books.

TREND:
AROMATIC SCULPTURES and USB KEYS WITH SCENTS.

Now turning to Home fragrance: and Aromatic alternatives to candles…Hot these days are chic oil sculptures to potpourri “rocks” and even USB plug-ins for your computer, scents for the home are now available in an array of options.

Hollywood is loving DayNa Decker's Luminesse Sculptures ($300-$640; daynadecker.com).

L'Artisan's scented amber balls and new Chez Moi diffuser are decorative alternatives ($75-$500) Potpourri rocks from India Hicks ($30; Crabtree-Evelyn.com) and there are Scented USB drives, which stick right into your computer, ($30-$35; protocoldesign.com )

TRENDSETTING A-LIST ACTRESS:
KATHERINE HEIGEL

The beautiful Katherine Heigel from Greys Anatomy is one of hollywood's A - list, leading actresses today. Her movies do big business. and She has moved her way up the ladder quickly. She says she loves being on such a trendsetting show that abc nighttime quirky shows are huge business now. She is a big proponent of women's rights.

Her mother, years ago, was diagnosed with cancer and she moved her to LA to Malibu. Her mother became her manager.

In 2005, Heigel was cast in what would become her most high-profile role, as intern Dr. Isobel "Izzie" Stevens on Grey's Anatomy.

In 2006, she filmed Knocked Up which was a box office success. She has been on FHM's "100 Sexiest Women in the World" list twice as of 2007. In 2007, Heigel won an Emmy for Outstanding Supporting Actress in a Drama Series for her role as Izzie and in 2008 she was voted the Most Desirable Woman of 2008, according to AskMen.com.

STYLE ICON AND TRENDSETTER: FERGIE


Who is the celebrity who sets trends anytime she shows up somewhere, wears something, or sings about something. She's glamorous and sexy and she's FERGIE from the Black Eyed Peas. People are mesmerized by her. She just married Josh Dumel from the show Las Vegas.

Her real name is Stacy Ann Ferguson, a straight A student in school and is now along with being a singer, is a songwriter, fashion designer, model, and actress. She just launched a new shoe line (she already has a purse line with kipling). The Grammy Award-winning singer signed a contract with Brown Shoe to create her own unique line of footwear bearing her name.

Fergie is partnering with Brown to capture her style and incorporating it into her footwear line.

Her album Duchess in 2006 had 5 Billboard Hot 100 top 5 singles (three of which went to number one) making The Duchess the seventh album from a female artist to spawn five Top 5 hits.

The Duchess, is a mix of pop and R&B songs, including "Glamorous".

Her backstage ritual is eating 2 hours prior to show because she says if she eats closer to the show- she gets sick.

Fergie is an avid user of hypnotherapy, which she used to overcome her crystal meth addiction and uses now to relax.

HOTTEST L.A. HOTEL AND RESTAURANT/ BAR:
"THE BAZAAR" AT THE SLS HOTEL AT BEVERLY HILLS

The hottest food trend this year....bigger than even last year: small portion sizes, tapas style and the absolute hottest place in L.A. to get it is at the world-class: The Bazaar by José Andrés at the new SLS Hotel at Beverly Hills. What a spot!!

A new National Restaurant Association survey of more than 1,600 professional chefs says this small portion plating is the the #1 food trend this year. In Hollywood, everyone's eating tiny dishes. The Bazaar is now my favorite and #1 travel pick for those visisting LA. It's got the most amazing decor, designed by famed designer Philippe Starck. Fantastic! You have to see it, and the food, well, it's out of this world.

Each dish better than the next. Chef Jose' Andres' is behind the menu and is partners with the SBE Hotel Group. Andrés has received numerous distinctions for his culinary expertise. In 2006, the Restaurant Association of Metropolitan Washington named him the Chef of the Year. Andrés hosts his own show in his home country of Spain. President of SBE is the very debonair Arash Azarbarzin who sat down with me recently to talk about this one-of-a-kind undertaking. SBE is known in Hollywood as the leader in cutting edge dining hippest places like the famed KatsuYA sushi, also my favorite sushi spot in town. It also gets my mega vote for inventive sushi and outstanding decor.

Azarbarzin says the dining experience at The Bazaar is also about 'entertainment eye-candy'. "The Bazaar is really like Alice going to Wonderland. This space is really an experience to be seen and savored. SBE is a muti-concept operator synergizing high-end dining, nightlife, a luxury hotel and film production brands. Created by some of the world's most talented minds, SLS has designs and custom furnishings by Starck, and custom-curated retail by Moss and Pascal Humbert-designed uniforms.

"From the moment you walk in, from the design the furniture the little details that Starck and Theresa Fatino put into place, will just wow you! Every sense will be ecstatic when you walk in" says Azarbarzin and I can't echo that more. I have gone several times and each time, I see more and more things that I didn't notice the time before. Here you get everything from nitrogen cocktails, tarot card readings, cotton candy and foie gras sticks to a caricatures drawn of yourself - all for free while dining on weekends. Azarbarzin says people today want everything - the music to be great, the lighting to be just right, the energy and the ambiance along with outstanding food.

The Bazaar houses furniture from all over the world and It's really three restaurants, all filling the hotels lobby.

There's Bar Centro, Pâtisserie, and Rojo y Blanco.

Rojo serves traditional tapas. Blanca has molecular- gastronomy tapas such as liquid olives and avocado tempura. You can also buy eclectic pieces which are all on display in glass cases. Everywhere you walk - you want to stop and look. The chairs are particularlly beautiful - and each one is different. (my favorite is one with antlers) Bar Centro and the one-of-a-kind gorgeous Patisserie can't be missed.

It is all located in the entrance level of the Hotel. What makes this restaurant so fun and unique is the design and concept of the four separate areas which make up The Bazaar. Los Angeles has never had anything like this, nothing as exciting. Food outstanding, service equal to that.

As far as the hotel...

SLS is a new luxury hotel brand by SBE Hotel Group, which is a division of SBE Entertainment, a company headed by Sam Nazarian.

SBE Entertainment acquires and develops projects, ranging from hospitality to night clubs. The SLS brand of hotels was started by SBE to “redefine” the luxury hotel experience. They aim to have their brand be one of the more dominant forces in the upscale hotel market.

The SLS Hotel at Beverly Hills is the first hotel of the SLS brand. It opened fall 2008. SBE contracted with Starwood Hotels and Resorts Worldwide, Inc. to manage the SLS Hotel at Beverly Hills. It's a member hotel of The Luxury Collection, which is more than 70 fine hotels around the world. SLS has 297 rooms, a rooftop pool, and fitness center. A notable thing I want to tell you about is: Seven of the 297 rooms are fitness-oriented “lifestyle suites.” with fitness equipment manufactured by Technogym, an Italian-based company specializing in high-end fitness equipment. Technogym has made its Kinesis Personal equipment as well as its trainers available to hotel guests. The starting cost for a room at the SLS at Beverly Hills is around $300/night.

465 S. La Cienega Blvd., L.A.

310-246-5555

thebazaar.com

CELEBRITY SALARIES:
WHO's ON TOP?


Who are the most powerful and the big money makers?

Ok, I've got the rundown.

At the top of the list, you guessed it, the divine Miss O.

She made last year 275 million dollars.

Oprah is the Queen of all media thanks to her show, real estate, movies, dr.Phil, Rachel ray, the oprah TV network launches this year.

Next in line is an athlete celebrity.Tiger Woods.

He made $115 million last year because of golfing, and so many endorsement deals.

Following him another athlete - David Beckham, he made 250 million signing with The Galaxy, then 35 million a year for endorsements with Motorola, Addidas, Pepsi and Coty.

Beyonces husband, record mogul and performer Jay Z. He made 82 million last year His Heart Of The City tour sold out overnight.and he signed a new deal for 150 million with Live Nation, one of the biggest deals in music history.

Speaking of Beyonce...she made 80 million just by last June thanks to her tour and deals with Armani, American Express, Direct TV, L'Oreal, Diamonds perfume and her clothing line House of Deron.

Teen sensation Miley Cyrus came in at 50 million last year, not bad for a 16 year old...thanks to her TV show on Disney, movies, and her tour.

Gwen Stephani came in at 27 million last year due to fashion line and tour and finally Jennifer Lopez comes in at 7 million dollars.

CONSPICIOUS CONSUMPTION IS OUT

As people are questioning and frowning upon conspicuous consumption - large luxury companies such as Gucci and hugely paid celebrities such as Madonna are giving back like never before. At the last New York Fashion Week - Madonna and Gucci raised money with a show to raise money for Unicef and for Malawi - the country where Madonna adopted a child and, she says, lost her heart.

Instead of celebrating the opening of its giant flagship on Fifth Avenue with a big spending party in the three-story store, Gucci chose to underwrite the benefit to "give something back." All profits and pledges went directly to Raising Malawi, Madonna's charity, and to the Unicef Schools for Africa effort. Gucci now supports programs in Malawi and Mozambique for children orphaned by HIV/AIDS..

Madonna, the singer and philanthropist says her signing career has allowed her to give back. She says something very big has changed in her since she began travelling to Africa.Madonna's  aim is to create in Malawi, an academy offering education to girls b 2010.

GREEN CELEBRITY: ENTOURAGE STAR ADRIEN GRENIER

Entourage star Adrien Grenier continues to set trends as a green conscious celebrity. He drives a Toyota Prius hybrid and is just one of the many celebrities who are very vocal about their environmental activism. Grenier has embarked on a new television series The Green Life - that will illustrate how making small changes in everyday living can be cool and simple. Along with a friend, their new production company, is called "Reconcile" and was derived from the name of Adrian's other company, Reckless Productions - Webster's definition of restoring friendship and harmony; in this case with the earth. He's also following in Leonardo Dicaprio's footsteps and is producing a documentary film about media culture. Adrian says "if everyone just became a little more aware of his or her own personal impact on the earth, real change would ultimately result."

MADONNA:
LOUIS VUITTON CAMPAIGN

Speaking of trendsetting...

Have you seen the shots yet...Madonna's ads for Louis Vuitoon? Their spring-summer advertising campaign a has Madonna channeling '40s Parisienne chic.

Marc Jacobs was very clear in his desire to use her, saying: "I wanted the campaign to be very bold, very sensual and very atmospheric. To carry off all these references and all this sophistication, we needed the ultimate performer - and for me, that is Madonna."

Renowned photographer Steven Meisel took the shots that includes a mix of African and Parisian influences tribal jewelry and accessories, beaded fringed mega heels and animal-print bags.

TRENDSETTER:
CANDACE BUSHNELL of SEX AND THE CITY

From trendsetting author Candace Bushnell comes her latest book...and it's not about sex...It's about a hot topic today - real estate. It's called: One Fifth Avenue, a real address in New York.

The book focuses on characters inhabiting a landmark art deco building in New York City's Greenwich Village. In addition to One Fifth Avenue and Sex and the City, which began as a series of columns for the New York Observer, Bushnell has written three other novels, including Lipstick Jungle, the basis of the NBC series. She hosts a New York-based radio show called Sex, Success, and Sensibility and is working on two young-adult books for Harper Collins about Sex and the City's Carrie Bradshaw during high school and college. She learned early on ow crazy people can get over their property. Her mother was a real-estate agent. She says her mother taught her how real estate is so deeply ingrained in people's psyches, very deep-rooted and complicated, It really goes back to the caveman days - who had a bigger cave than someone else? She says New York is always the perfect backdrop for these stories about powerful women.

The real-life One Fifth Avenue skirts Washington Square Park and is home to Blythe Danner, Sam Sheppard, Tim Burton and Helena Bonham Carter.

MATTHEW McCONAUGHEY: ONLINE STORE

Matthew McConaughey has plenty on his plate between his acting career, modeling for Dolce & Gabbana and being a new dad, but he launched a lifestyle trend brand - an online store for his clothing line j.k. livin. Jklivin store.com In 1993, Matthew was filming DAZED AND CONFUSED, struggling with the passing of his father when he was overtaken by a saying that would soon change his life. That saying was "just keep livin" or "j.k. livin" as it's now called. His father "Pop" is the man stenciled in the logo in remembrance of its origin. He says as life continued forward, he found that the j.k. livin approach to each day helped him navigate through the good times and bad, stay true to his ideals along the way and make the best out of this adventure we call life. He also created a foundation. It has clothing for men and women - sweatshirts, T-shirts, accessories, infant onesies, frisbees, wristbands, music downloads, gift cards, foundation donations and more to come in the future. Right now, there aren't alot of items on the site but it's growing.

jklivinstore.com

HOW CELEBRITIES STRENGTHEN BRANDS

Just how powerful is it when they're wearing a product and it gets photographed?

A celebrity can strengthen a brand, raise visibility overnight and ultimately increase sales. We know luxury goods and high-end jewelry brands depend a lot on celebs and there have also been successful alliances between Nike and Michael Jordan, Tiger Woods and Gillette and Anna Kornikova and Omega watches...Celebrities are now arbiters of good taste. What they wear becomes a branding benchmark of what's in. Neil Lane Hollywood jeweler to Madonna, Charlize Theron, Naomi Campbell, Catherine Zeta-Jones and Reese Witherspoon says Hollywood celebs have an impact - not only on what we see as style - but as glamour and the Hollywood dream. He says stars have increased his sales. He remembers Gwyneth Paltrow wore his jewels to the Oscars a few years ago, and he received a call from a lady in Indiana who wanted to buy them but he told her Gwyneth bought them....so he made her a similar set....She then turned into a good customer and bought dozens of pieces in past few years.

Le Vian Jewelers here in Hollywood, dress many stars for the red carpet and are known for their chocolate diamonds. Celebrity endorsement in a 'campaign' is very different though than dressing a star for the red carpet....having a brand 'spokesman' means they're the face of the company for better or worse... a celeb chosen for a campaign must epitomize the brand ideals and also be a serious respected star. They must be someone that people look up to as a trendsetter...and if so...then such campaigns can sustain sales for a long time. Bottom line: celebs create trends - trends create sales.